4th STREET Wines are the official headline sponsor of the first ever Project Runway South Africa television series and they recently hosted the Cape Town edition of the 4th STREET Takeovers.
These 4th STREET Takeovers are design events, hosted across the country ahead of the airing of Project Runway South Africa.
12 Design students customised a mystery item and competed for the 4th Street takeover winning title, in pure Project Runway fashion. “I’m so excited to be part of an event that combines two of my favourite things, fashion and 4th STREET Wine. Winning this event has given me the confidence to go further and hopefully one day, partake in the Project Runway competition,” says Jo-Mare Jacobs, winner of the 4th STREET Takeover.
Dè-Mari Shaw, 4th STREET Brand Strategy Manager says, “4th STREET drinkers are fashionable and influential. This is why it made sense for us to partner with Project Runway. With this sponsorship, 4th STREET, the easy-drinking wine, connects high street to our street, making the runway more accessible to this urban chic set. The 4th STREET takeover events serve to create positive social occasions and give entrants into the fashion industry a taste of what to expect with Project Runway South Africa.”
Local fashion influencers, including myself, were seen socialising and enjoying the pink inspired event, which included a selfie area, delicious food and 4th STREET cocktails. And you all know I never miss up a chance to do my ‘thang’ on the dance floor, Sunday was no different!
The next two events will be taking place in PTA and JHB on the 05 and 13 May 2018.
To find out more and to stay updated, join the 4th STREET social media community on Facebook, Twitter and Instagram. For more information on 4th STREET Wines, available at leading outlets countrywide, visit 4thstreet.co.za
*All images courtesy of haveyouheard